EDIN

SERHATLIC

SERHATLIC

SCROLL

I’m a Senior Product Designer who loves making complex products feel simple. From product strategy and workflows to design systems and polished interfaces.

ABOUT

I enjoy getting into complex products, understanding how they really work and finding a simpler way forward. I combine UX, product thinking and strong visual design, working closely with product, engineering and stakeholders to turn complicated requirements into experiences people can actually understand and use.

Making complexity simple

Complex workflows, requirements and systems turned into clear, intuitive product experiences.

From problem to product

Researching the problem, exploring ideas, prototyping solutions and taking them through to implementation.

Design that scales

Creating reusable patterns and design systems that bring consistency to products and make collaboration with development easier.

shape

Planerio

Complex SaaS · Design System · Product UX

symbol

Haufe Akadmie

E-commerce · UX · Product Design

example

and/life

0→1 Product · Design Sprint · Mobile

abstract

Distancing

0→1 Product · Mobile · Rapid Delivery

EXPERIENCE

Senior UX/UI Designer

Planerio

2022 — 2025

Designed and implemented a user-centered design system for Planerio’s AI-powered shift planning software, enhancing workforce management in healthcare. Led user research, developed personas and workflows, created prototypes, and collaborated with developers to ensure seamless integration.

UX/UI Designer

New Haircut

2017 — 2018

Designed and implemented creative solutions such as wellness app and high-traffic e-commerce websites for various clients and increase overall client bussines to his satisfaction.

Senior UX/UI Designer

Haufe Group

2018 — 2022

Designed and developed user-centric solutions for Haufe Group’s e-learning, software, and consulting products. Defined product requirements with stakeholders, created prototypes and high-fidelity designs, collaborated with developers for seamless implementation, and mentored junior designers to enhance their skills and autonomy.

Full Resume

CONTACT

Looking to start a project or you need consultation? Feel free to contact me.